Twitter tips to boost your business

Without a doubt, social media marketing is one of the most powerful methods your business can employ to reach a wider audience. When we think of social media marketing, our thoughts immediately turn to Facebook. Yet Twitter has also become an influential tool used by numerous businesses. As a small business owner, you should consider […]

Facebook marketing mistakes to avoid

Over the last few years, the number of Facebook users has been growing at an astounding pace, and many businesses are advertising on the platform to better reach and target their audiences. Yet plenty of Facebook advertisers have been burned by low engagement, high costs, and negative feedback from followers. To avoid these issues, you […]

Avoid online word wars with these reminders

Social media management for businesses can be boiled down to two simple sentences: The internet is full of trolls. Don’t feed the trolls. Read on to find out more about social media gaffes that you will want to avoid, especially when dealing with negative comments on your business posts. Online reputation management mistakes As long […]

How to improve your online presence

What do customers think of your company? Are they happy with your products? Do you have a good image online? If not, these easy tips will help you reach more customers in no time at all. Read this article to learn more. Be seen on search results In his book on online reputation management, Tyler […]

Are you maximizing your social media potential?

Marketing and promotion has evolved greatly through the years, especially in the era of social media. Social media is proving to be the present and future of marketing, and with the following tools, your business can harness its full potential. Having great content on your site is the magnet that attracts visitors. However, when there […]

How to make buyers out of Instagram followers

Did you know that your followers on Instagram are a goldmine for potential sales? But posting photos with a few filters is not enough to do the job. Turning your Instagram followers into buyers needs more than just a bunch of pretty images; it demands some marketing strategies to engage your followers and attract potential […]

Summer Project-H2O

Summer Project -H2O

Spectrum is pleased to announce that during the months of June, July, and August  we were able to donate 3560 bottles of water to support New Life Domestic Violence Center and  UMOM New Day Center & Veteran Homeless.

Wearable that kicks bad habits

Wearable that kicks bad habits 

If you have a bad habit, then odds are you’ve probably tried to kick it more than a few times. But kicking a bad habit is a difficult thing to do and not very many people can do it successfully. Smoking, nail biting, unhealthy eating, oversleeping – all bad habits and all equally as hard to break.

6 Chrome tricks everyone should know

6 Chrome tricks everyone should know

 

We all have our browser of choice, but odds are, you’ve dabbled in Google Chrome more than a few times. According to its maker, there are roughly 310 million Chrome users, making it by far the most popular browser.