Social media, for many companies, has become an integral part of their overall marketing strategy. In order to be successful with your social marketing initiatives, you need to develop content that users will share. This is easier said than done though, especially when it comes to selecting the type of content to develop.
Social media has become such a large part of business strategy and marketing. Many businesses invest time, money and energy into creating a wide variety of content for their social media platforms. One of the most popular types of content is articles. While many businesses go to great lengths to create articles, some have a problem with ensuring or increasing the chance that what they write and post will be shared.