Email is without a doubt one of the most important communication tools for businesses. Many companies even use email to conduct marketing, sending out newsletters and other collateral, such as email blasts, to their existing and potential customers. While this form of marketing can be really effective, there is always the chance that your emails will be blocked by spam filters.
One of the more integral business functions is marketing. Without it many companies would be missing out on sales revenue. With the increased adoption of the Internet, many companies have turned to digital marketing solutions like email marketing. The only problem is, while email marketing can be effective, it can be challenging to make it successful.