Facebook marketing mistakes to avoid

Over the last few years, the number of Facebook users has been growing at an astounding pace, and many businesses are advertising on the platform to better reach and target their audiences. Yet plenty of Facebook advertisers have been burned by low engagement, high costs, and negative feedback from followers. To avoid these issues, you […]

Keeping Facebook and Twitter safe from hackers

Social media phishing is on the rise. Facebook is one of the most commonly impersonated brands in phishing attacks. Hackers now employ more sophisticated tactics, so you must strengthen your privacy settings to keep them away. Lock screens exist for a reason Lock all your computing devices as soon as you stop using them. This […]

Summer Project-H2O

Summer Project -H2O

Spectrum is pleased to announce that during the months of June, July, and August  we were able to donate 3560 bottles of water to support New Life Domestic Violence Center and  UMOM New Day Center & Veteran Homeless.

How to make the most of hashtags

There was a time when social media platforms were hashtag-free. But the reality in today’s online world is that hashtags are one of the most prominent tools used in social media. And with more businesses than ever engaging in social media to stay competitive, let’s take a look at how different social media sites make use of hashtags, and how you can use them to the advantage of your business.

Finally, a social media strategy that works

You’ve been waffling around on social media for months, hoping to get that increased spike in business you’ve heard rumors about. But after storming out of the gates, signing up for Twitter, Instagram, Linkedin and others, you’ve seen little by way of results - and have less than a few hundred social media followers to show for it.

The social media app using cats for privacy

Long gone are the days when the only photos you would see on your Facebook page were snaps of weddings, holidays and the like. Now, alongside countless selfies in unremarkable situations and obligatory dish-pics of restaurant foods, we are blessed with the meme.

Facebook has free calls for iPhone users

Facebook has become one of the main ways people communicate. You can post on people's Walls or send them messages using Facebook Messenger. This, in and of itself is pretty impressive, but what's lacking is the ability to call people directly from Facebook Messenger.

Popular 2013 social media trends

It's the year 2013, or if you follow the Chinese Zodiac, it's almost the year of the Snake. Regardless of when you celebrate your New Year, social media will be sure to be there to help you connect with other revelry makers. Because it's a new year, you can look forward at what social media trends will be popular for small to medium businesses in the coming 12 months.

Yee-haw Social network round up

Social media is widely thought to be crucial to a successful marketing plan, especially when a vast majority of the upcoming customer base view it as an extension of themselves. Many small businesses realize this and have successfully integrated at least one platform into their daily operations.

Four hidden features of Facebook

Facebook is one of the most popular websites on the Internet. It seems like every business, person and their dog has an account. While it’s extremely popular, many business owners tend to stick with the features they know, which the majority of the time are the features they can see.