Social media is widely thought to be crucial to a successful marketing plan, especially when a vast majority of the upcoming customer base view it as an extension of themselves. Many small businesses realize this and have successfully integrated at least one platform into their daily operations.
With social networks like Facebook and Twitter on the rise, businesses must be able to utilize them to their advantage. One social network, LinkedIn, offers unique benefits since it is specifically targeted toward professionals and businesses.
Among the many social networks on the World Wide Web today, one stands out from the pack: LinkedIn. It stands out because it is one of the few (if there are any like it to begin with) that uses the principle behind social networking but adapts it to suit business and professional purposes.