Twitter tips to boost your business

Without a doubt, social media marketing is one of the most powerful methods your business can employ to reach a wider audience. When we think of social media marketing, our thoughts immediately turn to Facebook. Yet Twitter has also become an influential tool used by numerous businesses. As a small business owner, you should consider […]

Why dashboards are vital to your business

A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards give you an overall view of your business. Here are some uses of dashboards in real-life business situations. Marketing insights An organization’s marketing department typically analyzes a significant amount of data from various channels. Whether the purpose […]

Are you maximizing your social media potential?

Marketing and promotion has evolved greatly through the years, especially in the era of social media. Social media is proving to be the present and future of marketing, and with the following tools, your business can harness its full potential. Having great content on your site is the magnet that attracts visitors. However, when there […]

Why should you automate SMB marketing?

Marketing automation was once a technology reserved for mega-corporations. Fortunately, the IT industry is making business tools cheaper and more accessible all the time. Nowadays, if you’re a small business owner, you’d have to be crazy to pass up all that marketing automation has to offer. If you haven’t already implemented this wonderfully profitable technology, […]

What is A/B testing?

Testing is an integral part of any project. It usually  happens near the end of the development cycle and is important in helping businesses figure out what works best and what customers will react best to.

Want to make content go viral?

With the rise of social media, and sites like YouTube, we have seen a remarkable rise in the sharing of content. One of the most commonly heard terms in relation to Internet content is 'viral'. This is when a piece of content - usually a video, article or marketing campaign - gets a large amount of shares and views in a relatively short amount of time.