Social media has been around, in one form or another, for more or less a decade now. It's kind of hard to believe the change it has brought, some even find it hard to live without. While many services have come and gone, there are a few that have real staying power.
Social media is widely thought to be crucial to a successful marketing plan, especially when a vast majority of the upcoming customer base view it as an extension of themselves. Many small businesses realize this and have successfully integrated at least one platform into their daily operations.
Hey, it's nowhere near the gargantuan status of Facebook or Twitter, but lesser-known Pinterest has a following, and especially if your target market is females, it can be a very versatile and unique online marketing tool – that is, if you use it the right way.