Social media, for many companies, has become an integral part of their overall marketing strategy. In order to be successful with your social marketing initiatives, you need to develop content that users will share. This is easier said than done though, especially when it comes to selecting the type of content to develop.
With the rise of social media, and sites like YouTube, we have seen a remarkable rise in the sharing of content. One of the most commonly heard terms in relation to Internet content is 'viral'. This is when a piece of content - usually a video, article or marketing campaign - gets a large amount of shares and views in a relatively short amount of time.