Social media has become an integral part of many of the younger generation's lives. They see it largely as an extension of themselves; a cornerstone to their personal identity. Because of this, many feel that they should be able to access social networking sites while at work, often complaining when they can't. Is this such a big deal? A recent report says maybe.
Social media is one of the most important communication tools of the modern era. Companies use it to connect with customers and like minded individuals, all in the name of building trust in their brand and products. While almost every company has a social media presence, they have been slow to trust employees to use personal social media at work.